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how can small business owners reduce funding costs

Nowadays, companies that reduce their funding costs are the only ones able to successfully thrive in the business world’s competitive environment. Funding costs can be reduced in a number of ways: by educating and involving the employees, understanding the cost-revenue structure of a business, using tax reductions, marketing online, automating certain processes or by going green.

The cost-revenue structure of a company

This is the first item on the list when a business is trying to reduce funding costs. Unfortunately, many business owners don’t receive the necessary data about the true costs of their company. When trying to reduce its costs, a business should first identify the sources of its revenue.

What is received from sales and in which amount? And from what services and products? Which customers spend the highest? Next, a business needs to analyze what costs are tied with producing such revenues. Overhead costs should also be included.

Educating and involving the employees

Employees should be educated about team-building, problem-solving and decision-making skills in order for them to be able to better control their own costs. If a company trains its workers, the rewards will show themselves as time passes. When a company actively involves its employees in the cost-reducing process, the process will be that more effective. Also, a business owner should be open to suggestions from the workers, particularly those about better and more cost-effective ways of doing the work.

Costs that are necessary but bring profit

Companies that use a unified communication strategy often see an increased ROI. By using such ‘optimized communications’, a business can achieve its goals and improve its users’ experience. As lost time equals lost money, unified communications are known to improve workers productivity levels and hence increase bottom line numbers accordingly.

Toll-free numbers, such as 1300 numbers, were created to increase consumer engagement by making calls free and convenient. They represent a vital element in business telecommunications since they provide credibility and legitimacy for companies and are especially cost-effective in one regard: as vanity numbers.

Such numbers can be personalized to sound like a concept, one that can be similar to a company’s name, service or product. Not only are they simpler to remember, but they also increase a company’s credibility, as well as serve as an effective branding tool.

Automation tools

When processes inside the company become automated, certain costs can be reduced. Employees can become more productive, as they are able to multitask different activities in less time.

Marketing can be automated with many tools that can create effective landing pages, social media strategies, and customized email marketing campaigns. Web analytics and reporting tools can measure results during and after projects. Invoicing can be automated also in order to quicken the process while increasing productivity and reducing worker errors.

With customer management software, all data about clients can be stored in a single place. Communications become faster, customer relationships are improved and employees are able to track emails more efficiently.

Online marketing

Online marketing is known for its potential for bringing in fast-paced high yields. Content marketing, social media marketing, business blogs, and other online advertising will create quick engagement rates with minimal investments.

Tax reductions

While taxes are unavoidable, they can be reduced with deductions. A business should track all expenses and then discuss them with a tax adviser in order to use them to receive new deductions – such as vehicle expenses and health insurances.

A usage of tax breaks can reduce funding costs also. However, carefulness is required. Too many registered expenses can negatively impact a company’s development.

Going green

Offices that are green are able to reduce energy usage to a minimum. Reducing heating costs by improving windows and insulation, as well as replacing light bulbs with fluorescent lighting, can all reduce physical waste. Employees and vendors should be encouraged to communicate via emails or telephones since this can decrease the costs of offices supplies orders.

In this article, we talked about the most efficient ways to reduce funding costs. There are other methods that can be also researched, such as reducing conflicts between departments, reviewing the finances, cutting inventory costs or buying used equipment.


About the AuthorJacob Wilson is an intern with a degree in Business Strategies, based in Brisbane. Passionate about marketing, social networks, and business. He also loves to read books, watch movies, and to ride a bike. In his spare time, he writes a lot about new business strategies and digital marketing. Besides that, he loves spending his free time with his lovely girlfriend.

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Post Author: Luiz Bevilacqua

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