One of the most ubiquitous things we encounter day in day out is the accessibility of mobile apps. And seeing this, more and more small and medium enterprises are seen providing improved customer experience by promoting their businesses via a mobile app.
Imagine life without smartphones? It seems more like a nightmare, right? Living in the current era of tremendously fast-growing technology is not an easy thing to do. From eCommerce to retail and manufacturing to hospitality, every sector strives hard to integrate an application that will draw in potential customers.
But before you jump onto the mobile app development bandwagon, take a step back and review what exactly you require from the developed app. Here are 5 reasons why a mobile app helps modern businesses thrive:
- Say no to the waiting game
One of the best advantages of developing a mobile app is neither you nor your end customers require to wait while browsing. In today’s lightning speed era, mobile apps provide a much faster alternative than mobile browsing. Technically, web browsing requires a user to launch and enter URL and keep waiting for the site to load. With iOS or Android apps, the efficiency that people seek from a modern business is provided. - Increase in recognition
I am sure you will agree with me on this; building customer retention is tricky yet critical. When it comes to marketing a business, mobile apps are second to none, they develop a special connection between the customer and the brand. For example, by allowing notifications, the consumer will receive timely updates directly from the platform, this tends to encourage in-app purchases. The intelligent platform will also be able to collect data about the customer and their preferences, making the retargeting structure a whole lot more effective for the business. It also increases brand recognition and alliance. Whenever a customer wants to make a purchase online, they are more likely to head straight to the app as opposed to going through the rigamarole of searching online and trudging through a website.
- Leads to a direct marketing channel
Android and iOS app development can result in many advantages. These entail; providing general info, prices, booking forms, search features, user accounts, messengers, news feeds and so much more.
Through push notifications, a customer is also able to receive promotional updates and information on sales. This leads to direct marketing and as a general rule, has a positive conversion rate. - Increased customer engagement
We all know how important B2C relationships are in order to succeed as a marketer. But do you know that reverse communication is equally important to maintain customer loyalty? I mean we humans love it when our concerns and complaints aren’t just heard but are resolved within a short space of time. This, in turn, helps businesses build brand loyalty. This is where apps come in very handy. They help to maintain this critical relationship through online help desks and support systems, giving the customer what they desire. This has been successfully implemented by the likes of Uber Eats and Deliveroo. - Track valuable analytics
Tracking valuable business analytics is one of the most interesting and educative ways to make the most of your mobile app. There are various different types of data that can be tracked including; impressions, click-through rate and conversions.
With access to analytics, your business marketing strategy can be adjusted to target those who are more likely to convert. Through the correct use of analytics, you should be able to successfully predict how your end-user will behave. You should be able to use the data collected to enhance the user experience, supplying the user with content that will build their trust, confidence in the brand and subsequently their loyalty. Knowing your target audience is key to running a reputable business.
Things to consider before carrying out mobile app development
Define the purpose – One of the most crucial things to consider before seeking for iOS or Android application development is to have a concise purpose in mind. Put yourself in your customer’s shoes. Think of what they want or need while using your app. How is your app going to improve your service to them? What will grasp their attention?
Allocating relevant time and resources – Developing a mobile app is not just a financial investment, it is investing in regards to time and energy as well. Like anything technology-based, mobile apps should be maintained to stay relevant, to provide the best service to your customers and to continue improving internal processes.
Knowing your business requirements – Even though mobile apps have become normality, businesses must focus on the needs of the business. For instance, if you need something with high functionality a website is probably your best bet. But if you have high customer interaction and can create an app that would encourage engagement, then an application would be an ideal addition to your business.
This article was written by H.P Morgan, an IT Consultant at Tatvasoft Australia. Tatvasoft is a custom mobile app development company based in Australia.
