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5 Cost-Effective Strategies To Promote Your Business On Social Media

5 Cost-Effective Strategies To Promote Your Business On Social Media

In a fast-paced world run by the internet, a social media presence can certainly benefit a business’s advertising strategy. Knowing how to promote your business on social media could make a difference and help your business stand out among competitors.

Today, social media campaigns are on every social media platform, and brands that have mastered this channel can build engagement by offering quality content that brings value to their target audience. 

After all social media users can potentially become your customers. Understanding how to promote your business on social media means creating an optimised content calendar, leveraging trends and social media tools, and maximising social channels to gain potential customers.

1. Craft A Comprehensive Social Media Marketing Plan

Social media marketing uses social media platforms to build brand awareness and connect with your audience. Note that it involves more than reposting content on different platforms.

Planning a social strategy, knowing your audience demographics, and picking the right social network are crucial social media marketing tips that may help your business connect with its ideal target audience. 

The first step to creating a social media strategy is to outline your goals. Ask yourself, “Why is it important to promote my business on social media?” This way, you can create your own strategy to match these goals.

The following are common social media marketing goals:

  • Generate leads
  • Increase brand awareness
  • Drive traffic to a website
  • Build an active community
  • Provide education or information about your business and products

Know Your Target Audience

Your target audience is a group of people who are likely to interact with your social media channels and would be interested in your products or services. When thinking of your ideal customer make sure to include demographics such as age, gender, and location.

However, not all social platforms are for all demographics.  For example, Facebook users are among older generations. Instagram users are a bit younger, making them more likely to follow current social media trends. The same applies to Snapchat or TikTok users.

Understanding audiences on various platforms and how social interactions divide demographics can help you select the right platform to host your business’s content.

Choose Your Social Media Platforms

Every social platform has varying levels of monthly active users and content types.

Choosing the right social media platform can help you stand out compared to other business accounts and catch the attention of more daily active users.

Increasing brand awareness may become easier when your social media efforts align with what the platform’s users want to see. Conducting market research on social platforms can give valuable insights into ways to create content that audiences will like.

For example, effective social media marketing on video-based online networks like Instagram or TikTok means posting more visual video content.

With over a billion monthly active users, choosing Facebook for social media advertising can boost brand awareness. However, your strategy is less effective if your audience is on other platforms.

A consistent branded hashtag on various platforms could help your audience find your content faster. Check the hours with the most activity and schedule posts within those hours.

Staying updated with trending topics on various platforms helps build new content ideas.

Establish Which Social Media Metrics And KPIs Matter

Business owners may wish to set specific metrics and KPIs to effectively promote their business on social media. KPIs are predetermined targets: some examples include engagement, follower growth, hashtag performance, reach, clicks and conversions etc. 

Every social media platform has its own analytics tool, like Google Analytics, which let you check the performance of your social media marketing strategy in detail. It shows which content gains the highest engagement, follower rates, and ad link clicks.

Utilising social media management tools can help you more accurately track these KPIs. However, remember not to get caught on the numbers or vanity metrics alone. 

Instead, use these social media analytics such as engagement and sentiment to determine how to improve your marketing content and reach your goals.

2. Post Diverse Content

Many companies, from small businesses to larger ones, may make the mistake of recycling and reposting content on multiple platforms.

However, posting diverse social media posts that fit the demographics of each platform is a better way to leverage trends and improve visibility.

Through social listening, which analyses top trends within your business’s industry, you can adjust your content and branding to fit with a platform.

Using paid or organic content can also affect your business’s growth. Paid content refers to paying a platform to boost your content, while organic content is promoted through hashtags and interlinks.

While creating paid ads online may promote business on social media faster, organic content can promote long-term growth through relevant and relatable posts.

Cross Promote Among Your Social Media Accounts

Cross-promotion is a marketing tactic that promotes your other accounts, websites, or links on your account.

This marketing tactic can help you promote business on social media networks by expanding your online reach, introducing users to your other accounts, and creating business relationships through brand collaborations.

These are common cross-promotion tactics:

  • Adding your website URL and other account links to your profile’s bio
  • Partnering with influencers, local businesses, or related brands
  • Integrating your email into the brand page
  • Sponsor an event

Working with influencers or large brands may be difficult if you have a small business.

However, networking with related brands and encouraging cross-promotion can help all involved to gain more relevancy and promotion.

3. Utilise User Generated Content

User generated content (UGC) refers to original content used in marketing campaigns that actual product users created. Examples of UGC include product reviews and video testimonials.

When your business utilises UGC, you can get authentic reviews from your audience and grow your brand’s community.

Remember that your audience wants authentic content. Encouraging your audience to share their thoughts on your business and products may combat this.

4. Engage With Your Customers

Engaging with your customers is one of the best ways to promote business on social media, as it may create a deeper connection with your audience while advertising your products.

You may want to create educational posts connected to your business, share relatable content to start a discussion and use humour to maintain a relaxed environment within your account.

However, try to maintain a consistent brand voice that is professional, relatable, and educational.

5. Keep Tabs On Your Competitors

Checking your competitors may feel uncomfortable if you only look at numbers. However, studying their content shows you their social media marketing strategy and how you can implement it on your account.

Review how they promote their business on social media, content topics, and branding voice. Analyse their top-performing content and find ways to outperform their strategy.


Using these strategies to promote your business on social media may help boost your brand.

Taking social media marketing courses, following marketing trends, and staying up-to-date with changes in social media marketing platforms can also keep your strategy fresh and relevant.

If a lack of funds challenges your strategy, contact our team at Lumi to talk about business funding options that may help strengthen your business’s online presence.

Post Author: Sally Le

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